Retail Force Management : Objective 15X ROI

Mr. Rohit Khanduja (Director-Promoter ABC Garments Ltd ) has been selling his products through COCO and Multibrand Outlets . He had Retail Sales team size of 40 people spread primarily in North and West part of the country. His business showed tremendous prospect but as he started expanding his operations and sales manpower strength grew to 80, he faced the unexpected hindrances in his growth story. His team could hardly achieve 50% of the target set for 2016, putting spanner to all his expansion & growth plan. Mr. Khanduja is frustrated with response he has been getting from his team, he is unable to figure out why his people are not delivering and attrition rate of organization has gone high.
On closer discussion with Mr. Khanduja we could identify under-mentioned issues in the company

  • Not able to attract right kind of profile at right price and right time.
  • Lack of basic retail sales training and customer handling techniques .
  • Lack of proper process and Monitoring System.
  • High attrition. People leave without giving any notice period. Many also need to be terminated due to non performance
  • Absence of technology
    Verto associated itself very closely with Mr. Khanduja and his entire team. Over a period of next few months, intensive people practice & processes was applied across the organization, primarily targeting the under-mentioned zones.


  • We worked closely with the Managers to enhance Process, Skill and Will level in the organization. Creation and roll out of effective productivity management and enhancement system.
  • Designing and implementation of Compensation & Benefit plan which bred high performer and increased employee retention.
  • Created visible Learning and Growth roadmap for each individual for higher level of people engagement.
  • Developed and induced best people management policies and guidelines. Helping organization to immediately enhance its “ Brand visibility as an employer and create feeling of Pride and ownership in the system.
  • People Management system have now been very tightly integrated with all Business Processes in ABC Foils Pvt Ltd, as it prepares itself to Leap Ahead in revenue and growth expansion for FY 2012-13
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